The City of Urdaneta is located in the central eastern part of the Province of Pangasinan, situated on 15° 56 to 16° 0' latitude and 120° 29' to 120° 37' longitude. Urdaneta is approximately 186 kms. from Metro Manila; 70 kms. from Baguio City; 100 kms. from the City of San Fernando (La Union); 28 kms. from Dagupan City (Pangasinan); and 40 kms. from the Municipality of Lingayen, the capital of the Province of Pangasinan.
Traversed by the Manila North Road (National Highway) virtually bisecting the locality into the west and the east sides, the City of Urdaneta is bounded on the North by the Municipalities of Binalonan, Laoac, Manaoag, and the Musing River; on the Northwest by the Municipality of Mapandan; on the South by the Municipality of Villasis; on the Southwest by the Municipality of Malasiqui; on the East by the Municipality of Asingan; and on the West by the Municipality of Sta. Barbara.